NASSYTEE BRAIDS - ABOUT THE BRAND
The Problem:
NassyTee Braids had a poor visual representation online which did not showcase the brand as an authority in the braiding industry.
- A weak brand identity: that didn’t reflect their unique vision or speak to trust and community.
- Inconsistent visuals across platforms,no logo system, no brand guidelines, no recognizable look or tone.
- Low engagement on social media due to generic posts and lack of storytelling around vendors, products, and culture.
- Nonexistent Website PresenceThe absence of a website made the platform appear informal and disconnected in the digital age.
The Solution
Building a Bold African Brand and Digital Voice.
At Mesonn, we helped NassyTee Braids transform their brand by crafting a Visual identity design and managing their social presence with strategy and purpose:
Brand Identity Design
- Created a logo system inspired by African braiding Hair Style and facial look.
- Developed a unique color palette and typography system that reflects confidence, culture, experience and hair care.
Website Design
Created a logo system inspired by African braiding Hair Style and facial look.
Developed a unique color palette and typography system that reflects confidence, culture, experience and hair care.
Social Media Management
- Built and executed a content strategy focused on storytelling, trust, and brand awareness.
- Created branded templates for consistent visuals across Instagram and Facebook.
- Developed content calendars, community engagement campaigns, and highlights that drove traffic to the site.
Impact
Increased online trust and engagement through a cohesive, professional brand.
Grew social media reach and community interaction by over 3x within the first 60 days.
Behind the scene
The Story Behind the New Identity.
Nassytee aims to solve the need for professional, stylish, and long-lasting protective hairstyles in a welcoming environment. We help clients save time on daily hair care while keeping their hair healthy and beautifully braided.Nassytee Braiding is a trusted braiding salon serving Douglasville GA and surrounding areas, specializing in high quality, stylish, and protective African hair braiding.
We serve women, men, and kids with a warm, welcoming experience in every appointment.