NASSYTEE BRAIDS - ABOUT THE BRAND
The Problem:
NassyTee Braids had a poor visual representation online which did not showcase the brand as an authority in the braiding industry.
- A weak brand identity: that didn’t reflect their unique vision or speak to trust and community.
- Inconsistent visuals across platforms,no logo system, no brand guidelines, no recognizable look or tone.
- Low engagement on social media due to generic posts and lack of storytelling around vendors, products, and culture.
- Nonexistent Website PresenceThe absence of a website made the platform appear informal and disconnected in the digital age.
The Solution
Building a Bold African Brand and Digital Voice.
At Mesonn, we helped NassyTee Braids transform their brand by crafting a Visual identity design and managing their social presence with strategy and purpose:
Brand Identity Design​
- Created a logo system inspired by African braiding Hair Style and facial look.
- Developed a unique color palette and typography system that reflects confidence, culture, experience and hair care.
Website Design
Created a logo system inspired by African braiding Hair Style and facial look.
Developed a unique color palette and typography system that reflects confidence, culture, experience and hair care.
Social Media Management
- Built and executed a content strategy focused on storytelling, trust, and brand awareness.
- Created branded templates for consistent visuals across Instagram and Facebook.
- Developed content calendars, community engagement campaigns, and highlights that drove traffic to the site.
Impact
Increased online trust and engagement through a cohesive, professional brand.
Grew social media reach and community interaction by over 3x within the first 60 days.
Behind the scene
The Story Behind the New Identity.​
Nassytee aims to solve the need for professional, stylish, and long-lasting protective hairstyles in a welcoming environment. We help clients save time on daily hair care while keeping their hair healthy and beautifully braided.Nassytee Braiding is a trusted braiding salon serving Douglasville GA and surrounding areas, specializing in high quality, stylish, and protective African hair braiding.
We serve women, men, and kids with a warm, welcoming experience in every appointment.